Posting more is no longer enough on LinkedIn: the platform now seeks to identify consistent expertise before giving a profile greater reach.
LinkedIn is increasingly seeking to identify a creator’s genuine expertise in a specific subject before giving their content greater reach. To do so, the platform cross-references various signals, including your profile, your skills, the subjects you address regularly, the consistency of your publications and the interactions you generate.
For professionals using LinkedIn for their job search or visibility, it is better to focus publications on two or three coherent themes rather than spread their contributions across too many subjects.